The expression “cash is king” is not to be taken lightly when analyzing businesses or investment portfolios. As accountants, it is of paramount importance that inflows and outflows of cash are monitored on a continuous basis, whether it’s cash coming in from customers from the sale of goods/services provided or cash going out in the form of payments for expenses to run the business and other commitments such as loan repayments. The monitoring of cash flow should always be done in advance of a given period of time, so as to ensure that management takes a proactive approach and acts in the best interest of investors and other stakeholders. The Cash Flow Statement of a company portrays the cash position of the company at any given time and it can not only help the company or the financial analyst to plan for the short term or long term but also in analyzing the optimum level of cash and working capital needed in the company. In this seminar we will be looking at the importance of monitoring cash flow from the company’s three main sources which are its operating activities, investing activities and financing activities. Lack of cash is one of the biggest reasons why businesses fail, hence we need to ensure that the internal controls within a business are adequate in order to safeguard against this eventuality.