Strategic Planning

This online course offers a comprehensive and hands-on exploration of strategic planning techniques within the contemporary business environment. Over three interactive sessions totalling nine hours, participants will engage with real-world case studies and dynamic discussions to bridge theory and practice. Emphasis will be placed on three key domains of strategy, which are The Strategic Position, Strategic Choices, and Strategy into Action.

Participants will:

• Grasp the foundational concepts of strategic decision-making and management.
• Analyse the macro-environment using environmental analysis tools, such as PESTEL, Porter’s Five Forces, and SWOT.
• Evaluate and apply key strategies including price-based, differentiation, and hybrid approaches.
• Explore frameworks for sustaining competitive advantage, including VRIO and the TOWS Matrix.
• Examine strategic development pathways through internal growth, and mergers and alliances.
• Understand structural and cultural enablers for effective implementation, along with change management techniques and common strategic pitfalls.

An experiential learning methodology will be used, which makes this seminar ideal for professionals seeking to elevate their strategic thinking and integrate planning with daily operations.

The Speaker

Dr Simeon Spiteri is a Chartered Public Accountant operating in Malta who specialises in entrepreneurship, leadership, company valuation and financial analysis. Dr Spiteri holds a PhD, a Master of Philosophy, a Master of Business Administration, a Bachelor of Accountancy (Honours) and a Bachelor of Commerce specialising in Accountancy and Management. He has been operating in the accountancy profession for 18 years and has also been engaged as a lecturer of accountancy, finance and management related subjects for 15 years. Dr Spiteri provides financial consultancy services to business start-ups, and small and medium-sized organisations.